The acting world is a media based beast. Everything we use, do, and intake revolves around an electronic submission.
As actors, our careers are navigated by any number of media outlets. Our electronic footprint either moves us towards our goals or stagnates our results. Its no wonder that presenting our best selves online contributes directly to our achievements and advancements (or lack thereof).
One way to showcase our talent is with a video clip/demo reel. It is uploaded to our agency recommended casting websites (Actors Access & Casting Workbook) and serves as a highlight and preview for Directors and Casting Agencies.
Just like adding pictures to a social media profile, it increases our chances of being viewed and short listed as your skills are physically highlighted. What do we add in our demo reel? A number of options depending on your experience!
A slate is recommended for everyone. It showcases your voice and presentation capabilities as well as your personality. All of which can secure you a role before the audition even starts.
For those actors just beginning, or who only have print campaigns and SOC roles, workshop and bootcamp recordings are great material to showcase your range.
Once you have a few projects under your belt, you can edit a few of your clips together to make your own demo reel. Depending on which site you are posting to, there may be an editing option available directly on the site. Alternatively, I recommend learning an editing program (or at least a few basics!). iMovie is a great program for the technological apprentice, or if you are a diehard Windows User such as myself, I use the free version of LightWorks. It is a bit more complicated (the amount of time I have spent watching tutorials vs actually editing is kind of embarrassing!) but it does not limit your final product, and has a plethora of editing options.
Adding video clips and demo reels to your acting sites aid your chances, and can help propel you to bigger roles and opportunities. Remember, this is all up to you to do. You are a self employed contractor, your product is yourself. The better you sell your brand, the more people will come and knock at your door!